Pre-Order Merch For Live Events

perch.

The ‘DoorDash’ for Merch.

Pre-order. Skip the line. Pick up or ship.
Any event. Any drop. Perch is it.

$16.3B

Music merch market by 2030

22%

Current fan purchase rate

$12B

Lost to poor merch UX

200K+

Live events annually (US)

Investor Brief · 2025

01 / 14 · HERO

The Problem

Live Event Merch Is Broken.

Live events are booming — yet merch is missing the mark. Despite a projected $16.3B global music merch market by 2030, only 22% of concert-goers make a purchase today.

90 min

Average wait at merch tables

Fans miss the show waiting. Most walk away.

22%

Fan conversion rate

78% of fans who want merch leave without it.

$12B

Lost in merch revenue annually

Long lines, stockouts, poor logistics.

For Fans

• No way to know what's in stock before arriving
• 90-minute lines = missing the show
• Wrong size, sold out, didn't bother
• No loyalty or reward for buying

For Artists & Venues

• No inventory intelligence before tour stops
• No demand forecasting
• Revenue left on the table every night
• Congestion creates bad guest experience

02 / 14 · THE PROBLEM

The Perch Solution

One app. Zero lines.

Perch is the pre-order + pickup layer for live event merch — built for fans, artists, and venues at once.

Instant Mobile Checkout

Pre-order from your phone — before, during, or after the show. No app required.

Guaranteed Inventory

Real-time stock. Reserved size. No more sold-out surprises.

Pickup or Ship

Skip the line at a dedicated Perch window — or ship home.

Artist Intelligence

Demand data city-by-city. Know what to bring before tour rolls in.

⏱

BEFORE PERCH

90-min line · 22% buy rate

⚡

WITH PERCH

2-min pickup · 3–5× uplift

03 / 14 · THE SOLUTION

Product Walkthrough

From QR to merch in under 60 seconds.

STEP 01Scan
Tap a QR at the venue. Perch opens — no download.
STEP 02Pick
Live inventory. Choose size. Reserve in seconds.
STEP 03Pay
Mobile checkout. Pickup window or ship home.
STEP 04Collect
Walk up to the Perch window. Out in 2 minutes.

9:41● ● ●

perch.

TONIGHT

Shwayze

The Roxy · Los Angeles

SHOP THE DROP

12 items · live

Browse Merch

01 · SCAN

9:41● ● ●

← BackCart · 1

Tour Hoodie · Black

Limited · Roxy exclusive

$50

SIZE

Reserve · $50

02 · PICK

9:41● ● ●

Order Reserved

Confirmation #PR-4821

PICKUP PASS

Window B · 8:30 PM

Tour Hoodie · M

Tour Hoodie · M$50

Total$50

+25 Perch Points earned

Add to Wallet

03 · COLLECT

04 / 14 · HOW IT WORKS

Fan Journey — Before, During & After

Merch as an Experience, Not a Transaction.

Perch transforms every touchpoint in the fan-artist relationship — from discovery to delivery to loyalty.

Before the Show

48 hours before doors

Merch Drop

Push notification when artist drops tour merch.

Pre-Event Browse

Full catalog. Wishlist favorites.

Pre-Order Opens

24h before show. Inventory reserved.

At the Show

Show day

QR Scan at Entry

Order status: Ready at Window B at 8:30.

Enjoy the Show

No line. No anxiety. Merch is handled.

2-Minute Pickup

Collect at dedicated Perch window. Done.

After the Show

Post-show + beyond

Perch Points

Credited automatically. Unlocks future perks.

Artist Follow

First access to next tour's drop + presale.

Ship to Home

Tracked shipping option at checkout.

“I ordered during the opener, picked it up in two minutes at intermission, and didn't miss a single song.”

— Perch Beta User, Shwayze Tour 2025

05 / 14 · FAN JOURNEY

Artist + Venue Intelligence

Real-Time Merch Intelligence.

Artist Dashboard

Top-selling SKUs by city · Fan demand by tour stop · Sell-through rates nightly · Pre-order vs. walk-up split · Revenue per head by venue.

Venue Insights

Queue times at merch windows · Merch per-head spending · Heatmaps of purchase zones · Peak pickup demand · Staffing recommendations.

What This Means

Artists know before they arrive in a city whether fans want more hoodies or tees, which size runs short, and how much inventory to bring. The guesswork is over.

perch. Artist DashboardShwayze · Summer Tour 2025

$24.4K

Revenue

↑ 18%

847

Orders

↑ 34%

$28.80

Per Head

↑ $4.20

6.3 min

Avg Pickup

↓ from 89

TOP SKUS

Black Tour TeeLA312$7,800

Hoodie · NavySF228$11,400

Tour PosterLA194$3,880

Tie-Dye TeeSD113$5,085

PHX

DEN

06 / 14 · ARTIST DASHBOARD

Loyalty Rewards

Perch Points: Turn Orders into Access.

Every purchase earns Perch Points. Points unlock access that money can't always buy — and create the deepest loyalty layer in live music.

EVERY PURCHASE EARNS POINTS.

Fans unlock:

Meet & greets

Top Perch Points earners get priority access to artist meet & greets.

Discounted merch

Points translate into percentage discounts on future purchases.

Free tour exclusives

Limited drops, signed items, tour-exclusive products — Points-tier access only.

Supervotes · SetlistsUnlockables · Backstage

A gamified merch layer that boosts loyalty and repeat engagement — and gives artists a direct data pipeline to their most loyal fans.

07 / 14 · LOYALTY

Market Opportunity

A $50B Live Event Economy. Underserved.

The live events industry has recovered and is growing fast. The merch layer within it is structurally broken — and no one has built the right fix. Until now.

$12B+

Lost Revenue Potential

Lost to friction today — long lines, stockouts, poor logistics.

200,000+

Live Events Annually (US)

Music, sports, festivals — massive addressable audience.

$16.3B

Global Merch Market (2030)

Projected growth driven by direct-to-fan commerce.

22%

Current Fan Purchase Rate

Fix the UX, capture the remaining 78%.

Unlock 3–5× uplift

Perch captures the pre-order + rewards layer that others ignore. We don't compete with ticketing — we sit on top of it.

TAM — $50B Live Event Economy100%

SAM — $16.3B Music Merch Market by 203070%

SOM — $12B+ Lost Revenue Perch Can Capture35%

08 / 14 · MARKET OPPORTUNITY

Business Model

The Freemium Flywheel.

Perch generates revenue at every layer of the ecosystem — while remaining free for fans.

FREE TIER

Free for Fans

Zero friction at entry. Maximum top-of-funnel.

SAAS

Artist Subscriptions

Monthly plans for dashboard, analytics tools, campaign management.

TRANSACTION

Merch Microtransactions

% of every pre-order and merch sale. Aligned incentives.

BRAND

Brand Activations

Sponsored drops, in-app campaigns, brand partnerships.

COMING SOON

Future Ticketing

Perch-managed ticket revenue. The natural extension as platform scales.

$40–$60

Avg. Order Value

4–8 shows

Fan Lifetime per Artist

8–12%

Target Take Rate

09 / 14 · BUSINESS MODEL

Financial Outlook

3-Year Path to Scale.

Proving Stage

Year 1

50K

Users

Revenue$250K

Margin70%

MVP live test with Shwayze tour. Proving the model, collecting real data.

Growth Stage

Year 2

250K

Users

Revenue$2.1M

Margin75%

Artist onboarding active. 15–20 artists. SaaS subs growing.

Scale Stage

Year 3

1M+

Users

Revenue$8.5M

Margin80%

Multi-genre portfolio. Brand activations live. National footprint.

Use of $1M Pre-Seed Raise

Product Development35%

Core platform, mobile app, fulfillment, dashboard v1.

Artist Onboarding + Fan Growth25%

Partnerships, acquisition, marketing, tour integrations.

Key Hires20%

Lead dev, marketing, operations manager.

Legal / IP10%

Platform IP, contracts, compliance.

Strategic Reserves10%

Operational buffer for opportunities.

10 / 14 · FINANCIALS

Competitive Landscape

Why Perch Wins.

Every other platform either ignores merch or treats it as an afterthought. Perch was built from day one to own this layer.

Platform	Ticketing	Voting	Analytics	Pre-Orders	Loyalty	Monetization
perch.	Soon	✓	✓ Full	✓ Core	✓ Full	✓ Multi
Instagram	—	—	Basic	—	—	Basic ads
Patreon	—	—	Basic	—	—	Subs
Bandsintown	✓	—	Limited	—	—	Referrals
Generic E-comm	—	—	—	Partial	—	Trans only

Built for Live Events

Designed around the live event timeline — before, during, and after the show.

Pre-Order Native

Pre-ordering is the entire architecture, not a bolt-on.

Artist Analytics

City-by-city demand intelligence. SKU-level sell-through.

Fan Loyalty Layer

Perch Points, supervotes, setlist voting — gamified engagement.

Venue Operations

Heatmaps, queue times, per-head data — never had before.

Network Effects

Every fan compounds the flywheel. Every artist brings their fanbase.

11 / 14 · COMPETITION

Traction & Market Entry

Launch: On Tour with Shwayze.

This summer, Perch rolls out with founder-artist Shwayze. Real fans. Real shows. Real data. This is market entry, not a prototype.

Phase 1 · 25%

MVP Live Test

Perch deploys on the Shwayze summer tour. Fans pre-order exclusive merch.

Phase 2 · 25%

Feedback Loop

Real sales data. Fulfillment tested. Pickup ops refined. Dashboard v1 live.

Phase 3 · 25%

Expansion Pipeline

Artist pipeline activated: The Palms, Iration, Eli Mac, Bryce Vine, more.

Phase 4 · 25%

Loyalty Activation

Perch Points goes live. Gamification active. Engagement compounds.

Early Artist Traction

The Palms

INDIE

Indie loyalty + merch power. Deeply engaged fanbase.

Iration

REGGAE-ROCK

Top conversion in reggae-rock. Cult following.

Eli Mac

ISLAND / TOURING

Island fanbase, active touring, international demand.

Teddy Swims · G. Love · Bryce Vine

CROSS-GENRE

Distinct fanbases broadening Perch's reach.

Ideal Artist Profile

TARGET

100K–1M Spotify · 15+ shows/yr · Cult engagement.

12 / 14 · TRACTION

The Team

Built by People Who Live in Live Events.

Perch is founded by artists, operators, and technologists who have experienced the broken merch problem firsthand.

Aaron

Co-Founder

Add Aaron's background, expertise, and role at Perch.

Aaron@perchisit.com

Add Team Member

Open Slot

Upload photo, add name, title, and bio.

Add Team Member

Open Slot

Upload photo, add name, title, and bio.

Advisor Slot

Advisor / Board

Add advisors, board members, or strategic partners.

Join the Perch Team

We're building the merch infrastructure of live events. Looking for builders who want to own something that matters.

Lead Full-Stack Engineer · Marketing & Growth Lead · Operations & Fulfillment Manager

Advisory Board

[Placeholder — Add advisor names, titles, and credentials. Include relevant live event, music industry, or commerce expertise.]

13 / 14 · THE TEAM

The Ask

Join Perch.
Own the Layer.

We're raising $1M pre-seed to prove the model on tour, onboard our initial artist roster, and build the infrastructure that captures the $12B left on the table at every live event.

$1M

Pre-Seed Round

Currently Raising

35%

Product Development

Platform + App

25%

Artist Onboarding

Tour Integration

$250K

Year 1 Target

50K users · 70% margin

Invest in Perch

Aaron@perchisit.com

perchisit.com

Request The Deck

perch. is raising on [PLACEHOLDER]. All investment inquiries are treated with full confidentiality.

14 / 14 · THE ASK

perch.

Live Event Merch Is Broken.

One app. Zero lines.

From QR to merch in under 60 seconds.

Merch as an Experience, Not a Transaction.

Real-Time Merch Intelligence.

Perch Points: Turn Orders into Access.

A $50B Live Event Economy. Underserved.

The Freemium Flywheel.

3-Year Path to Scale.

Why Perch Wins.

Launch: On Tour with Shwayze.

Built by People Who Live in Live Events.

Join Perch.Own the Layer.

Join Perch.
Own the Layer.